UV Vodka Celebrates New Additions
Award-winning vodka brand introduces premium UV Lemonade Cocktails

MINNEAPOLIS (April 29, 2009) –UV Vodka, the critically acclaimed, award-winning vodka portfolio announces the introduction of UV Lemonade Cocktails. The three fresh new offerings, UV Blue Raspberry Lemonade, UV Cherry Lemonade and UV Lemonade, will provide consumers with a delicious and effortless entertaining option this summer.

"After thousands of requests from consumers for a UV ready-to-drink cocktail, we’re thrilled to introduce what may be the most delicious, best value offerings in our five-generation history," said Dean Phillips, fifth-generation president and CEO of Phillips Distilling. "America has never known such luscious summer refreshment.”

UV Lemonade Cocktails are 25 proof, made with all natural flavors, real juice, a touch of real sugar and UV Vodka, one of the world’s fastest growing distilled spirits brands. And, like the entire UV family, the cocktails contain no corn syrup, artificial flavors or preservatives.

The three flavors will be available nationwide on June 1 in glass 1.75L bottles with a suggested retail price of $16.99 - $18.99.

About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minn. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) – resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in seven states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2005, 2006, 2007 and 2008 Impact Hot Brand Award; 2007 and 2008 Beverage Dynamics “Fast Track” Award; 2006 Adams Growth Brand Award; Food & Wine’s Top 102 Sensational Bargains (2005); “Best Buy Spirit” by Wine Enthusiast (2005) and 2004 and 2009 San Francisco Spirits Competition Double Gold Medal in the vodka category (UV Vodka). UV Vodka is available in all 50 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.

Editor's note:
Photo is available upon request.

For more information:

Rachel Studinger
OLSON
612-215-3523
rstudinger@oco.com

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