UV Vodka Rocks with SPIN Magazine
Partnership includes music events and online promotion
MINNEAPOLIS (April 1, 2009) – Reaching rockers from across the globe, UV Vodka poured musically-inspired cocktails at SPIN magazine’s party held during the SXSW music festival in Austin, Texas, which wrapped up on Sunday, March 22, as part of a year-long partnership with the publication.
“Our partnership with SPIN allows us to reach UV’s core consumers through key music festivals this year” said Dean Phillips, president and CEO of Phillips Distilling Company. “This festival was the perfect platform to introduce UV to influencers and extend our reach with those who are already loyal to the brand.”
As the exclusive spirit poured at the SPIN party during SXSW on Friday, March 20, at Stubb’s Bar-B-Q, guests enjoyed complimentary cocktails created with the line of colorful vodkas while listening to music from Echo and the Bunnymen, Black Lips and Crystal Method. A surprise performance from Metallica capped off the evening of hot music and cool cocktails.
UV Vodka was also served in the SPIN VIP artist lounge throughout the festival where musicians could kick back and relax during the festival with their favorite UV cocktail.
As an extension of the year-long campaign, music lovers are encouraged to submit their own UV Vodka cocktail recipe to the UV Lounge at SPIN.com/UVLOUNGE for the chance to win tickets to the Austin music festival in 2010. Guests can also view party photos of each festival online at the lounge. In addition to pouring during SXSW, UV was previously poured at Tomorrow Never Knows festival in Chicago and is slated for Lollapalooza in Chicago and Treasure Island in San Francisco later this year.
About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minn. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) – resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in seven states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2005, 2006, 2007 and 2008 Impact Hot Brand Award; 2007 and 2008 Beverage Dynamics “Fast Track” Award; 2006 Adams Growth Brand Award; Food & Wine’s Top 102 Sensational Bargains (2005); “Best Buy Spirit” by Wine Enthusiast (2005) and 2004 and 2008 San Francisco Spirits Competition Double Gold Medal in the vodka category (UV Vodka). UV Vodka is available in all 50 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.
Editor's Note
Photos of the SPIN party and VIP Lounge are available upon request.
For more information:
Rachel Studinger
OLSON
612.215.3523
rstudinger@oco.com
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