UV Vodka Achieves Third Consecutive "Hot Brand" Award
Minnesota-based distiller recognized for continued growth

MINNEAPOLIS (March 31, 2008) – Phillips Distilling Company, long-known for its innovation and quality, is pleased to announce that its own UV Vodka has been named a 2007 "Hot Brand" by Impact, the leading spirits industry publication, for the third year in a row.

"We are thrilled to receive another "Hot Brand" award," said Dean Phillips, fifth-generation president and CEO of Phillips Distilling. "This is a tremendous honor for our brand and the dedicated members of our team who have so passionately built it over the past seven years."

UV Vodka was recognized by Impact as a "Hot Brand" for achieving the following benchmarks:

• 200,000 (9 liter) case equivalent depletions.
• Double digit growth each year in 2005, 2006 and 2007.
• At least 15 percent growth from 2006-2007.

"As a family-owned, independent company, we measure success in years, not months or quarters," added Phillips. "We've built this brand bottle by bottle, case by case and this recognition is a clear testament to the long-term vision we have for UV Vodka."

The "Hot Brand" award will be presented to UV Vodka on Tuesday, April 8 during the 65th Annual Wine & Spirits Wholesaler Association Convention held in Las Vegas by Impact editor and publisher, Marvin Shanken.

About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minnesota. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) - resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in seven states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2005, 2006, and 2007 Impact Hot Brand Award; 2007 and 2008 Beverage Dynamics "Fast Track" Award; 2006 Adams Growth Brand Award; Food & Wine's Top 102 Sensational Bargains (2005); "Best Buy Spirit" by Wine Enthusiast (2005) and 2004 San Francisco Spirits Competition Gold Medal in the vodka category (UV Vodka) and Bronze Medal in the flavored vodka category (UV BLUE). UV Vodka is available in all 50 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.

For more information:
Rachel Studinger
OLSON
612.215.3523
rstudinger@oco.com

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