Phillips Distilling Sells One Millionth Case of UV Vodka
Minnesota-based company celebrates business milestone

MINNEAPOLIS (March 31, 2008) – Phillips Distilling Company has sold their one millionth case of UV Vodka – the company's popular line of flavored vodkas – this week.

"Since we started the brand in 2001, UV has grown from a small Midwestern brand to one with international distribution," said Dean Phillips, fifth-generation president and CEO of Phillips Distilling Company. "We are extremely pleased to have reached this milestone and know there will be many more to come."

Fittingly, UV Blue - the most popular flavor of UV - was the one millionth case of UV Vodka sold. Like all the UV Vodkas, UV Blue is distilled four times from Midwestern grain. It is naturally flavored with domestic raspberries.

Additional flavors in the UV family include: UV Apple, UV Cherry, UV Citruv, UV Grape, UV Lemonade (the first pink vodka), UV Orange and UV Vanilla, in addition to the classic, non-flavored UV Vodka.

"With its dazzling colors and bold flavors, UV Vodka is the perfect spirit for those looking to brighten up old favorites or create unique new cocktails," said Phillips. "We keep our product priced at around $10 a bottle, meaning customers can afford quality vodka without breaking the bank."

Since its introduction in 2001, UV Vodka has grown more than 400 percent and has become the best-selling flavored vodka brand in seven states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2005, 2006 and 2007 Impact Hot Brand Award; 2007 and 2008 Beverage Dynamics "Fast Track" Brand; 2006 Adams Growth Brand Award; Food & Wine's Top 102 Sensational Bargains (2005); "Best Buy Spirit" by Wine Enthusiast (2005) and 2004 San Francisco Spirits Competition Gold Medal in the vodka category (UV Vodka) and Bronze Medal in the flavored vodka category (UV Blue).

About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minnesota. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) - resulting in an incredibly smooth vodka at an unusually good value. UV Vodka is available in all 50 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.

For more information:
Rachel Studinger
OLSON
612.215.3523
rstudinger@oco.com

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