UV Vodka Introduces UV Lemonade
New pink-colored spirit helps the "Pink Flamingo" cocktail tradition soar again
MINNEAPOLIS – This summer, UV Vodka, a critically acclaimed, award-winning flavored vodka line from Phillips Distilling Company adds another unique flavor to its color spectrum with the addition of UV Lemonade, a pink-colored spirit offering the zesty, refreshing taste of pink lemonade.
As part of the introduction, UV Vodka has created a signature drink – the UV Pink Flamingo – to celebrate its newest flavor and honor the 50th anniversary of the famous pink flamingo lawn ornament and the role it has played in the history of cocktail parties.
Since its inception 50 years ago, the famous pink flamingo lawn ornament has been a symbolic "flocking" point for people interested in meeting for drinks. Whether it be a neighborhood block party, an impromptu birthday celebration, or as a way to meet future friends, a flock of pink lawn flamingos in the yard meant it was time to stop by and enjoy some cocktails.
"UV Vodka is our 'Celebration Spirit' and with the new UV Lemonade we can not only enjoy summer with a new colorful cocktail option, but also celebrate a wonderful tradition of the past," said Dean Phillips, fifth-generation president and CEO of Phillips Distilling Company. "We hope cocktail enthusiasts will get their parties started with a Pink Flamingo, or other UV Lemonade-inspired drinks and revive the long-lost art of the 'pink flamingo' cocktail gatherings."
While the UV Pink Flamingo is ideal for summer gatherings, UV Lemonade also can be paired with traditional mixers like tonic, club soda and cola. And for those a bit worldlier, UV Lemonade offers an American spin to the European tradition of mixing beer with lemonade. Known as the UV Shandy, this refreshing drink is made by simply mixing UV Lemonade with a light beer to create an original, kicked-up version of the English-inspired beverage.
UV Pink Flamingo
2 parts UV Lemonade
1 part cranberry juice
Splash of triple sec
UV Shandy
1 shot of UV Lemonade per 12 oz light beer
All UV Vodkas are distilled four times from Midwest-American grain and are always unblended for unparalleled smoothness. UV Vodkas are best-known for their bright colors, bold flavors and reasonable price – about $10 a bottle (750ml). UV Lemonade is 30 percent alcohol by volume. In addition to UV Lemonade, the UV Vodka family consists of UV Vodka, UV Grape, UV Blue, UV Cherry, UV Apple, UV Orange, UV Vanilla and UV Citruv.
Visit www.uvvodka.com for additional recipes or information.
About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minnesota. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) - resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in six states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2006 Adams Growth Brand Award; 2005 and 2006 Impact Hot Brand Award; Food & Wine's Top 102 Sensational Bargains (2005); "Best Buy Spirit" by Wine Enthusiast (2005) and 2004 San Francisco Spirits Competition Gold Medal in the vodka category (UV Vodka) and Bronze Medal in the flavored vodka category (UV BLUE). UV Vodka is available in 48 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.
For more information:
Matt Lindstrom
OLSON
612.215.7272
mlindstrom@oco.com
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