UV Vodka Wins Impact 2006 "Hot Brand" Award
Minnesota-based Brand Honored for Continued Growth

MINNEAPOLIS (May 23, 2007)— Phillips Distilling Company, long-known for its innovation and quality, is pleased to announce that its own UV Vodka has been named a "Hot Brand" by Impact, the leading spirits industry publication. The award was presented by Impact editor and publisher, Marvin Shanken, during the 64th Annual Wine & Spirits Wholesaler Association Convention held in Orlando.

The annual Impact "Hot Brand" Award recognizes brands and companies that have attained more than 200,000 (9 liter) case equivalent depletions in the spirits, beer and wine categories while also meeting one of the following criteria:

-- An established brand with at least double-digit growth for each of the past three calendar years (2003 to 2006);

-- A brand that has existed for less than three years, and a brand which had been flat or declining previously, and has demonstrated at least 15 percent growth in 2006;

-- A top 10 brand with at least 5 percent growth in 2006, and at least 15 percent growth since 2003;

-- Or, a new brand that performed so well in 2006 it merits "Hot Brand" status.

Additional 2006 winners include Captain Morgan Rum, Crown Royal Whisky Jose Cuervo Tequila, Smirnoff Vodka, Skyy Vodka – among others.

"This is a tremendous honor for our brand and the dedicated members of our team who have so passionately built it over the past six years," said Dean Phillips, fifth-generation president and CEO of Phillips Distilling. "As a family-owned, independent company, we measure success in years, not months or quarters.  Six years of double-digit growth, more than 5 million bottles per year, is a testament to the long-term vision we have for UV Vodka." 

About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minnesota. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) - resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in six states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2006 Adams Growth Brand Award; 2005 and 2006 Impact Hot Brand Award; Food & Wine’s Top 102 Sensational Bargains (2005); "Best Buy Spirit" by Wine Enthusiast (2005) and 2004 San Francisco Spirits Competition Gold Medal in the vodka category (UV Vodka) and Bronze Medal in the flavored vodka category (UV BLUE). UV Vodka is available in 48 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.

For more information:
Matt Lindstrom
OLSON
612.215.7272
mlindstrom@oco.com

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