UV Vodka Wins Impact 2005 “Hot Brand” Award
Minnesota-produced Brand Honored For Continued Growth

MINNEAPOLIS (April 3, 2006) — Phillips Distilling Company, long-known for its innovation and quality, is pleased to announce that its own UV Vodka has been named a “Hot Brand” by Impact, the leading spirits industry publication. The awards will be presented by Impact editor and publisher, Marvin Shanken, at the 63rd Annual Wine & Spirits Wholesaler Association Convention in Las Vegas on April 4, 2006.

The annual Impact "Hot Brand" Awards recognize brands and companies that have attained over 200,000 (9 liter) case equivalent depletions in the spirits, beer and wine categories while also meeting one of the following criteria:
-- An established brand with at least double digit growth for each of the past three calendar years (2002 to 2005);
-- A brand that has existed for less than 3 years, and a brand which had been flat or declining previously, has demonstrated at least 15% growth in 2005;
-- A top 10 brand with at least 5% growth in 2005, and at least 15% growth since 2002;
-- Or, a new brand that performed so well in 2005 it merits "Hot Brand" status.
Additional 2005 winners include Captain Morgan Rum, Jack Daniel’s Whiskey, Jose Cuervo Tequila, Grey Goose Vodka, Jagermeister Liqueur and Skyy Vodka – among others.
“This is a tremendous honor for our brand and the dedicated members of our team who have so passionately built it over the past five years,” said Dean Phillips, fifth-generation president and CEO of Phillips Distilling. “As a family-owned, independent company, we measure success in years, not months or quarters.  Five years of double-digit growth, approaching  5,000,000 bottles per year, is a testament to the long-term vision we have for UV Vodka.” 

About UV Vodka and Phillips Distilling Company
Phillips Distilling Company is a fifth generation, family-owned maker of distilled spirits products based in Minneapolis, Minnesota. UV Vodka and its full line of flavored vodkas are activated-carbon filtered, distilled four times from Midwest-American grain, and priced at around $10 per bottle (750ml) - resulting in an incredibly smooth vodka at an unusually good value. Since its introduction in 2001, UV Vodka has grown over 400 percent and has become the best-selling flavored vodka brand in six states. In addition, UV Vodka has received numerous awards and recognition for its growth, quality and value, including: 2006 Adams Growth Brand Award; 2005 Impact Hot Brand Award; Food & Wine’s Top 102 Sensational Bargains (2005); “Best Buy Spirit” by Wine Enthusiast (2005) and 2004 San Francisco Spirits Competition Gold Medal in the vodka category (UV Vodka) and Bronze Medal in the flavored vodka category (UV BLUE). UV Vodka is available in 48 states, two Canadian provinces, Australia and Europe. For more information on UV visit www.uvvodka.com or www.phillipsdistilling.com. And please remember to always enjoy Phillips products in moderation.

For more information:
Matt Lindstrom
OLSON
612.215.7272
mlindstrom@oco.com

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